By Gianna Ferace ’25
The French girl style has become something of a legend, with brands all over the globe trying to recreate it. But Jeanne Damas, the creator of Rouje, has managed to successfully curate a line of pieces perfect for the effortless french outfit.
Jeanne Damas is the Parisian internet sensation-turned-fashion entrepreneur and her label Rouje is just shy of one million Instagram followers and is worn by a coterie of international “cool girls”, among them Elle Fanning, Selena Gomez, Margot Robbie and Léa Seydoux. Damas is a former model and originally gained exposure from her former Tumblr account, which stood as a personal scrapbook of quintessential Parisian style helped along by her own stylish je ne sais quoi. She quickly rose to fame and became dubbed an “It Girl” at the age of 17. But Damas had goals to pursue further than social media.
In 2016, she founded Rouje, launching a small collection of floral dresses and timeless classics with a retro twist. She describes her line as various “roles”, like a party girl, a fashion setter and a girl about town. In just a few years, she had a budding website, a main storefront in Paris, and occasional pop up shops in California.
“The modern Parisian woman is not one thing and she shouldn’t be pigeonholed. I think what I try to champion is a joy and spirit around dressing that is natural, comfortable and uncomplicated, and that is perhaps where the definition should go, assigned to a Parisian attitude rather than a set of beauty ideals,” Damas says on Rouje.
With plans to open up their first permanent location in New York, it seems like Jeanne Damas has successfully taken the French girl style across the globe.
